Marie Wiese joins Rakhal Ebeli from NewsModo on this week’s episode of the Brand Storytelling podcast.

Available on iTunes.

On this episode of Brand Storytelling, Marie and Rakhal discuss the do’s and don’t’s of audience engagement. In today’s world cluttered with technology and auto responders it is sometimes difficult to see your audience as a human form as opposed to just another number. Bottom line is, digitization will be hard to navigate if you can’t figure out how to humanize your brand.

What you will learn in this episode:
  • How to reduce the gap between authentic storytelling and audience engagement
  • Why finding a common thread can be a difficult challenge
  • Simplifying your content marketing strategy by distilling the message down to a relatable level

To learn more about NewsModo and their podcast with Rakhal, visit their website.