A number of people have been sharing great books with me recently. I thought it would be fun to share a summer reading list.

Here are my criteria for summer reading:

1. It has to be easy to pick up, put down and still get the message. If I have to drop the book because I am burning something on the BBQ, I don’t want it to be a chore to figure out what was being said when I left off.

2. The book has to lead to an action I can take in my business. Books with work books or task lists are great. Let’s me noodle something while I am at the beach.

3. It has to be small, light and preferably available on the iPad. I am packing light this year.

So with that in mind, here are my summer reads….

  1. The Thank You Economy by Gary Vaynerchuk. Before you start groaning that this appears to be yet another book on social media, take a closer look. Gary has done a great job of using the forum of social media to get people to understand what a business needs to do to be successful 10 years from now. It’s about strategy, not just social media.
  2. Enchantment by Guy Kawasaki. It hard not to like Guy. He’s charming, intelligent and has great experience, but mostly you like him because he loves hockey and by default loves Canada. Enchantment describes how to make yourself or your product or service enchanting to people. Not a bad end game for people who never want to be without customers.
  3. The Idea Hunter by Andy Boynton. This book is about finding the best ideas and making them happen. Check out Andy’s lectures on YouTube as well. The idea of an idea hunter for a business is really a good idea.
  4. Evil Plans by Hugh MacLeod. If you are still working on your plan to take over the world (Dr. Evil, I know you are out there), you must read this book. Not only is it fast, simple and amusing, the cartoons are great and I guarantee there is one you will be posting on your wall for the next year.
  5. Built to Sell by John Warrillow. This book passes the task-list test. If you are struggling with what you are doing with your business and don’t know what the next step is, this is a must read. Helps you create a game plan for the next year that is workable.

Drop me a line and let me know what you are reading. I still have room on my iPad for more suggestions.