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Category: >> b2b digital marketing strategy

Content Marketing = Storytelling. Your Employees May Be Your Best Storytellers.

At Marketing CoPilot, we have long believed that content marketing success is rooted in the engagement of company employees to share their knowledge and their stories. Becoming a storytelling organization can fuel your content pipeline indefinitely with quality and engaging content for your prospects.

Employee stories can be mini, personal case studies which demonstrate successes, failures and development. Employee-driven story content can illuminate to prospects what it is like to work with your company and how you solve problems for others like them.