When email marketing campaigns provide the right kind of content at the right time for the right lead they are extremely effective. In fact, email marketing has a fantastic ROI (over 4300%) – for every $1 spent the return is $44, according to the Direct Marketing Association.

The first step in developing effective email marketing campaigns is to segment your email lists based on where they are in the buying cycle, their interests, product or service preferences and/or demographics.

In 4 Ways to Segment Your Email List to Get the Right Message to the Right Audience, Azure Collier of Constant Contact suggests 4 ways to segment your lists…