Here’s the problem: the content and information required to really add more leads to the sales pipeline and support the sales process rarely exists. The information that should be on the website to help people self-serve is never available. And, the work that needs to happen to really understand how to sell something and who is going to buy, rarely gets done.
This is the Content Gap.
It’s real and it’s scary for entrepreneurs and investors alike when it comes to understanding a scalable sales and marketing strategy for an evolving company. This is the part that is often an afterthought which is sad and unfortunate because it’s the part that should have been thought through before anything was developed.