Marketing automation is not a new concept. There have been lots of tools that companies have been using over the years to perform the same function as a modern-day marketing automation tool.

Before you jump on the marketing automation band wagon, make sure you have: 1. A defined lead nurturing process identified, 2. Good content, 3. And time, time to manage it properly and learn from the data you are collecting about visitors and leads on your website.

If you don’t have these things, the best marketing automation tool in the world will not help you. Avoid the hype of the latest marketing automation technology trend and get the basics right.