Marketing CoPilot clients and workshop attendees know that we are big fans of content marketing. We should be. Our business is built on it. We believe that getting found and engaging prospects and customers alike, is all about good content that helps a potential customer in the Buying Process*.
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We have built and delivered many content and keyword strategies for B2B companies. During our working sessions, a great resource we always mention is Marcus Sheridan of the Sales Lion. He is an excellent example of content marketing that roars. (And when we say “roars”, we mean “lands sales”).