Today, the reality is that everyone is a publisher and everyone (in some way) is contributing to website content, social media and email marketing. No matter our job title, we all find ourselves rolling up our sleeves and contributing to blogging, posting on social media and collaborating on whitepapers and eBooks. Therefore consistency and style in your online content matters. A web page with inconsistent use of fonts, capitalization and formatting makes people doubt your integrity. If you can’t take the time to consistently present content, how professional is your company?