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The 3 Biggest Challenges to Developing a Content Marketing Plan and 7 Steps to Address Them

At our Content Marketing Workshop, the 3 most common content marketing challenges we heard from participants were: how to uncover customer-centric content as opposed to product-centric content, sharing the content development burden across the organization and analyzing who engages with your content and how that helps them through the buying process.
Here are the Marketing CoPilot 7-steps for content marketing success: