One of the more concerning trends we have seen lately is business owners who are not “on top of” their website. Surely we understand that management of a company’s website and overall digital marketing does not generally fall to the CEO. However, it is imperative that the CEO knows that the web presence management team is keeping the “keys” safe.
What does that mean?
In order to manage your digital marketing presence, you need to know that you have access to all of your digital marketing assets because if you lose the keys to your digital marketing presence, you are losing business. So, do you know where your keys are? Creating and maintaining a digital marketing assets access document is a simple way to make sure you never put your digital marketing presence (and your business) at risk.