Category: >> digital strategy toronto

Is your website a Betty or Veronica?

I loved reading Archie comics when I was young, and now with the revival of the characters in the new Netflix series Riverdale, I am reminded of the differing personalities of Betty and Veronica. Veronica was the cartoon character that was rich and cared about money and popularity. Betty was the girl next door who helped out, obliged and genuinely wanted to be nice. Put in business terms: Veronica chased revenue. Betty was all about customer engagement.


How to win online and really focus your digital selling strategy

This article by Marketing CoPilot was recently featured on Startup Grind. Thanks to the internet, there a thousand different ways for you to reach your customer. And at all hours of the day. So how do you make sure you’re capturing their attention in the right places? There are three customer acquisition channels you need to win to build a successful digital selling strategy.


99% of companies waste their time on social media

Social media marketing takes way more time and thought than most people realize. If you’re using social media to connect with friends and family, then social media marketing can be thoughtless. But as a business tool or a marketing strategy, it has to be precise. At the end of the day, it’s just one piece of the overall puzzle, and it’s just one channel. The key for business owners is to understand what they’re doing wrong, then double down on what they’re doing right.

How to close the deal without being annoying

When you’re trying too hard to close the deal, your customers will notice—and it well send them in the other direction. If you push somebody too fast and too soon because you’re trying to get something out of them, defenses go up and suspicions arise. That’s just human nature. A standard rule of thumb for success is 1 percent. If you have 100 visitors to your site, only one out of that group is going to pick up the phone and call or dash off an email to you. And if the number is zero, then you have work to do.


Are you expecting too much from your marketing team?

For most businesses, marketing is one of the hardest business functions to ‘get right’, especially in small business marketing. There are so many different ways to achieve your goals, everything you do costs time and money, and nothing is a guaranteed success. If marketing is a priority for an organization, the most important thing you can do is assemble a capable team. In an ever-changing marketplace like the one we live in today, a small business marketing team needs to have the right people, in the right positions, with the right skills to get anything done.


Your website is your Sales Team

For many customers, your website will be their first introduction to you. It’s your first chance to make an impression, the first point of entry for capturing their interest, and the first opportunity to make a sale. It’s also your strongest salesperson. So your website has to be good.

webinar-understanding-the -donor-journey

Webinar: Mastering the Donor Journey in the Digital Era

As many non-profits and foundations are quickly discovering, donor behaviour of late has changed. There are too many choices and too much noise that donors have to cut through to decide where to donate their hard earned dollars. What has confused the donor journey is the internet. All of these causeways like email marketing, social media, website landing pages, donor challenges, etc, etc etc have confused and confounded how and where donors choose to give.


There is no such thing as a simple website build

Do you really want to spend your marketing strategy dollars making a website that looks great, but doesn’t actually work any better? At Marketing CoPilot, our up-front strategy work informs your entire digital marketing strategy and helps create sustainable lead generation and lead nurturing programs. This work pays off; our B2B clients have increased lead generation anywhere from 200% to 400% – just look at our case studies.