In order to craft content that your customers will love, you only need to understand one simple thing: what your customer wants. The solution for this is Evidence Based Marketing. At Marketing CoPilot, this is a process that we take people through right at the beginning. What’s your value proposition? Who buys from you and why?
Category: >> digital strategy toronto
In my mind, there are two key ways to mess up website reporting: No reporting at all and Useless reporting. The difference between web reporting and web analysis is simple: interpreting data, understanding context and recommending actions based on the data. This takes a completely different set of skills than simply pulling data and producing reports.
After 10+ years of working with clients across North America, we’ve developed two innovative, low-risk ways for businesses to learn about our evidence-driven marketing approach, get actionable data and feedback, and start meaningful conversations about what digital marketing approaches will drive the best results.
The human psyche is a delicate place. We trick ourselves into thinking we want or don’t want something. We go back and forth on options and for the most part we settle. Sometimes we settle because something is too hard, costs too much or is beyond our skill level. But in the end, the result is generally the same. We settled. Why don’t we try to achiever great?
How Focusing on Your Value Proposition Keeps You Honest. A value proposition is the primary reason people buy from you — it’s the secret sauce that makes your business, product, or service unique. Businesses that align their marketing to their value proposition are only reaching out to people who have a reason to buy their product. Their vanity metrics won’t be as pumped up as they could be, but they’ll have something that matters way more: conversions.
On July 27th, Marie Wiese and two of her fellow Canadian Marketing Association (CMA) Business Council members will be conducting a one hour B2B Social Selling Best Practices webinar that will cover:
What is social selling and why do you need it?
Best practices for launching a social selling program in your company.
Tools you can use to support your social selling activity.