This post was originally written by Ruth Zive of Xpressly. We loved it (and not just because she mentioned Marketing CoPilot) but because all of her “go to” resources were ones that Marketing CoPilot has talked about in past posts and workshops. We thought it was good idea to share this list with the Marketing CoPilot community and add a few suggestions of our own. So here it is again…
There are a lot of hacks out there. Read a few articles, launch a few websites, write a few blogs and suddenly, you deem yourself worthy of dispensing content marketing advice.
In the digital world, it’s sometimes tricky to distinguish crap from quality, so I’ve done the legwork for you.
Here is a list of the top authority sites that you can visit when you are seeking rock solid content marketing advice. No need to worry that these folks are spewing garbage, they not only talk the talk, they’ve walked the walk.
Marcus Sheridan, The Sales Lion
Marcus’ website, The Sales Lion, is arguably my favourite content marketing resource. I think what I love about it most is that Marcus’ expertise is borne from experience. He fell into this world while trying to resurrect his own failing pool company and he learned that inbound marketing, grounded by solid content, can turn a business around. So when Marcus dispenses content marketing advice he is speaking from his gut.
Everybody loves Copyblogger. And while I was conflicted about their recent decision to turn off comments, I still read their posts regularly. Clearly written, always meaningful, and featuring a variety of talented contributors, Copyblogger is the gold standard when it comes to content marketing advice.
Content Marketing Institute
While I find their website a little overwhelming, the sheer volume of resources puts them at the top of this list. Any question you could possibly have about content marketing strategy and brand building get s covered here.
The team at Marketing CoPilot is very focused on how to leverage your web presence to engage prospective customers and drive sales. And content marketing is the primary mechanism through which this is accomplished. So blog posts are spot on and address the full sales cycle, across the digital spectrum.
Mark is a marketing consultant who works primarily with Canadian startups. His blog covers the gamut of startup marketing, with a very specialized focus on the importance of storytelling. Mark’s posts are very action oriented and they all contain meaningful information that startups can use to implement immediately.
Marketing Profs is like marketing university online. I’m surprised they don’t issue degrees or certifications (someone let me know if they do. The website is bursting at the seams with courses, seminars, articles, videos, podcasts there is truly something for everyone. While not entirely focused on content marketing, there is a lot of great content marketing advice throughout.
If blogging is our content marketing priority, then you need to check out Problogger. Daily posts cover SEO, design, copywriting, strategy everything you need to know to leverage your blog as a lead generation tool. Here is my favourite blog from Problogger a must read :).
Kapost’s The Content Marketeer
Kapost is a very cool content marketing tool that helps companies create content in a more seamless and strategic manner. But their blog, the Content Marketeer, is jam packed with really sophisticated information about content marketing strategy. If you want to take your content marketing effort to the next level, this is the blog for you.
A content marketing list really wouldn’t be complete if it didn’t include Hubspot. They coined the term “inbound”, and there is a reason why so many people flock to their website. Their marketing automation software notwithstanding, there can be no doubt that the content marketing advice that Hubspot provides is bang on.
Brian Solis holds marketing accountable. His posts challenge marketers to dig down into their analytics and to measure the impact of their content marketing effort. So he’s not just talking theory he’s backing it up. He also focuses almost entirely on business blogs, so for my purposes, it’s always a great read. It’s worth noting that Brian’s blog is ranked in the top 10 marketing blogs in the AdAge Power 150, and is also a Top 100 business blog as ranked by Technorati.
MarketingExperiments was the first internet based research lab to conduct experiments in optimizing marketing and sales processes. They have developed the world’s largest collection of optimization-related experiments and case studies. Their blog complements their research with educational news, insights and analysis. If you like stats and proof points for content marketing, this is the blog for you.
If you want content marketing advice that will help drive business results, make sure you subscribe to Ruth’s blog – useful content marketing advice sent out at a nice pace that informs and does not annoy.
If you haven’t already, check out all of these blogs and start taking notes!